Role Description

This is a full-time on-site role for a Digital Marketing Specialist at Sharif Eye Centers. The Digital Marketing Specialist will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication tasks to enhance the center's online presence and engagement with patients.

Responsibilities:

·      Develop, implement, and optimize digital marketing strategies across various platforms.

·      Manage and analyze campaigns on Google Ads, social media (Facebook, Instagram, LinkedIn, etc.), and other digital channels.

·      Create engaging content for various marketing channels including social media, website, blogs, newsletters, and print materials.

·      Conduct keyword research and apply SEO best practices to improve website visibility and ranking.

·      Monitor and report on campaign performance using analytics tools like Google Analytics, providing insights and recommendations.

·      Collaborate with internal teams to ensure brand consistency and effective execution of campaigns.

·      Stay updated with the latest trends and tools in digital marketing.

·      Plan and execute paid advertising campaigns to maximize ROI.

·      Conduct market research to identify new opportunities and target audiences.

Qualifications:

·      Bachelor’s Degree in Marketing, Business Administration, or a related field.

·      Minimum of 2-3 years of experience in digital marketing.

·      Proven expertise in managing Google Ads, social media ads, SEO, and content marketing.

·      Proficiency in digital analytics tools (Google Analytics, Facebook Business Manager, etc.).

·      Strong content creation skills

·      Excellent organizational and time-management skills.

·      Creative thinker with a results-oriented approach.

·      Strong communication skills in both Arabic and English