Company Description
Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwid
Job Description
The Paid Search Specialist is responsible for the strategy and efficient day to day management of assigned client accounts, focusing on gross profit growth.
Key Responsibilities include exploring opportunities and facilitating campaigns through all available search platforms (e.g. Google ads, Microsoft, Apple search ads, SA360) with particular emphasis on innovative initiatives, and working closely with the Client Services team to communicate campaign strategy, progress and results.
Responsibilities
- Mastering internal tools, required to deliver efficient and profitable digital marketing campaigns (predominantly through Paid Search).
- Formulating campaign strategy, researching keywords, creating structures & potential marketing channels, analyzing competitors, and testing.
- Daily, Weekly, Monthly optimization based on PM requirements
- Analyzing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs.
- Project managing all of the activity and processes required to proficiently run campaigns.
- Producing client-facing reports, studies and presentations to PM brand standards.
- Demonstrates measurable success through the achievement of set KPIs. E.g. account turnover and profitability, campaign management, report generation/analysis and overall service. Knowledge & Experience Requirements
- An in-depth knowledge of the technologies and processes involved in running Paid Search campaigns (Knowledge & experience of using Search Ads 360 for Search would be advantageous).
- Google Advertising skill shop certified
- A good understanding of Google analytics and other web analytics packages
- Advanced knowledge of Microsoft Excel and PowerPoint
Additional Information
All your information will be kept confidential according to EEO guidelines