About Admirals Group:
Admirals Group is a leading FinTech company that has been at the forefront of online trading and personal finance for over 20 years. We have evolved into a global organization with over 400 professionals in 18 offices worldwide. Our mission is to make personal finance transparent and accessible to everyone through innovative products and services.
Why join Admirals Group?
- Professional development: We believe in investing in the growth and success of our employees. We offer comprehensive training programs and opportunities for career advancement
- Supportive work environment: Our diverse team and progressive policies create an inclusive and supportive work culture that values individual and group contributions
- Innovation and collaboration: We foster a culture of creativity, innovation, and collaboration, where every team member has the opportunity to contribute and make an impact
About the role:
Financial Markets and Content Adaptation:
- Content Creation and Adaptation:
- Develop and adapt marketing content related to financial markets for various platforms (social media, email, website)
- Ensure content is accurate, up-to-date, and compliant with financial regulations
- Translate complex financial concepts into clear, accessible language for different audience segments
- Publication and Distribution:
- Manage the publication of translated content across multiple platforms, ensuring timely and accurate deployment
- Tailor content distribution strategies to different channels to maximize reach and engagement
- Monitor and optimize content performance across platforms
- Collaboration with Departments:
- Marketing: Work with the marketing team to align content strategies with overall marketing goals and campaigns
- SEO: Collaborate with the SEO team to optimize content for search engines and improve organic visibility
- Communications: Coordinate with the communications team to ensure consistent messaging across all channels
- Compliance and Legal: Liaise with compliance and legal departments to ensure all content meets regulatory standards and internal policies
- Sales: Support the sales team with tailored content that addresses customer pain points and drives conversions
- Customer Support: Partner with customer support to provide content that addresses common customer queries and enhances the customer experience
- Campaign Management:
- Plan and execute integrated marketing campaigns that leverage multiple channels to achieve business objectives
- Track campaign performance and adjust strategies as needed to improve outcomes
- Performance Analysis:
- Analyze data from various sources (e.g., web analytics, social media insights, email metrics) to assess the effectiveness of content and campaigns
- Provide regular reports to stakeholders on key performance indicators (KPIs) and suggest actionable insights
Requirements
- 3+ years of experience in financial markets, with a solid understanding of market dynamics, financial instruments, and investment strategies
- Proven experience in content marketing, specifically in adapting and localizing content for different markets and platforms
- Experience managing and executing multi-channel marketing campaigns, including social media, email marketing, and website content
- Demonstrated ability to work collaboratively across multiple departments (e.g., marketing, SEO, communications, compliance, legal, sales, customer support)
- Skills and Competencies:
- Financial Expertise: Deep knowledge of financial markets, investment products, and regulatory requirements
- Marketing Acumen: Strong understanding of marketing principles and content strategy
- Content Adaptation: Expertise in translating and localizing content to ensure it resonates with diverse audiences while maintaining brand consistency
- Technical Skills: Proficiency with marketing automation tools (e.g., HubSpot, Marketo), content management systems (e.g., WordPress), and social media management tools (e.g., Hootsuite, Buffer)
- Analytical Skills: Ability to analyze market trends, campaign performance metrics, and customer data to inform content strategy
- Communication: Excellent verbal and written communication skills, with a knack for clear and engaging storytelling
- Project Management: Strong organizational skills, with the ability to manage multiple projects and deadlines
- Collaboration: Proven ability to work effectively with cross-functional teams