Bloom Education is looking to hire an experienced Marketing Coordinator to join our team in Dubai as soon as possible.
The post holder will collate and generate news content, ensuring that all marketing activity is widely and appropriately publicised across our online platforms, print and digital marketing media. Specific responsibility will be for the day-to-day management of the schools' websites, social media channels, targeted communications plan, coverage of daily school activities and the managing and reporting of leads.
Key Duties and Responsibilities:
Implementing strategies for enrolment growth, in line with the school's enrolment and communications objectives and the current needs of the market
Leading school marketing initiatives, in close collaboration with the Admissions team to ensure excellence in service delivery to prospective families throughout their enrolment journey
Managing external and internal marketing, communication, social media and PR efforts
Liaising with teachers and staff to identify opportunities for engaging news stories that are on brand for promotion via our website and social media channels
Working with admissions and education teams to conceptualize and execute in-person/virtual events, open houses, and tours to drive prospective parents to the admissions office
Driving inquiries /event registrations via a mix of channels
Creating engaging on brand social media content that promotes school activities and events
Overseeing communications and materials to maintain the schools brand standards including updated brochures and print materials; updated video and photo assets; environmental branding around the school
Developing and maintaining website content to ensure it is always fresh, comprehensive, up-to-date and focused on evidencing our Schools narrative and Promises
Leading on activations and events based in Dubai, on behalf of the school
Managing the production of the annual Review magazine by commissioning, collating, editing, and proofreading content
Escorting photographers and videographers on school premises, when requested
Working with the admissions team to develop personal links with feeder schools, key employers, local estate agents, nurseries, relocation agents and developers to maximise student recruitment opportunities
Collating updates from Heads of department for student and parent handbooks
Overseeing processes for managing leads and enquiries and provide regular reporting
Reporting on competitor marketing activities in Dubai
Essential Skills:
- Excellent communication skills in English - copywriting, editing and proofreading
- Strong design aesthetic
- Management of social channels such as Facebook, Instagram, Twitter, LinkedIn and YouTube creating and curating content, social influence building
- Understanding of online marketing and measurement metrics
- Understanding of using a CMS for website management preferable
- Understanding of HubSpot and Mailchimp preferrable
- Graphic design, photo editing and retouching skills with a working knowledge of Canva, InDesign, Adobe Acrobat, Powerpoint, Adobe Photoshop preferable
- Knowledge of audio/video editing preferrable
Qualifications, Experience And Competencies
- Bachelor's Degree in Business, Marketing or related field of study
- A minimum five years' experience in a results-driven sales and marketing role
- A combined background of post-sales and sales experience is mandatory; ability to influence the team to deliver quality results and meet sales targets consistently is critical
- Experience in simultaneously managing several projects
- Relationship management experience able to build and influence professional relationships with peer group as well as parental community
- Deep understanding of value drivers of a business
- Interpersonal skills, able to operate in a diverse environment
Salary & Benefits
We offer a competitive salary commensurate with experience and industry standard benefits package