As a
Digital Journey Analyst at Jo Academy, you will play a key role in optimizing customer journeys across digital channels. By leveraging data and analytics tools, you will map user experiences, identify friction points, and collaborate with cross-functional teams to enhance digital strategies that align with business goals.
- Map customer journeys to identify key touchpoints and friction areas.
- Use tools like Google Analytics, Adobe Analytics, or Hotjar to analyze user behavior.
- Develop and test hypotheses to improve user experience through A/B or multivariate testing.
- Monitor KPIs such as conversion rates and retention to provide actionable insights.
- Work with product, marketing, IT, and customer service teams to ensure cohesive digital experiences.
- Present findings through visual presentations and collaborate with developers to track journey enhancements.
- Conduct research to gather qualitative data on user preferences and pain points.
Qualifications
- Bachelor’s degree in Business, Data Science, Marketing, or a related field.
- +3 years of experience in digital analytics or a similar role.
- Proficiency with analytics platforms (Google Analytics, Adobe Analytics) and A/B testing tools (Optimizely, Google Optimize).
- Experience with data visualization tools (Tableau, Power BI).
- Basic understanding of UX principles and user journey mapping.