Senior Social Media Performance Specialist

Who are we?

CFI Financial Group is an award-winning trading provider, possessing more than 25 years of experience with multiple offices around the world including London, Larnaca, Beirut, Amman, Dubai, Kuwait, Port Louis, and others.

Check out more about CFI here: https://cfifinancial.com/en-ae/about-us

CFI is hiring! Make your mark in the online trading industry.

Are you looking to pursue a career in finance? Do you want to work with a dynamic and growing team in the exciting world of online trading and investing? If you answered yes, then we have some amazing opportunities for you!

Role Overview:

We are seeking a dynamic Social Media Performance Specialist to elevate our brand's presence across digital platforms. This role demands deep understanding of social media platforms, excellent analytical skills, and a proven track record of driving successful advertising campaigns in the financial services industry.

Responsibilities:

  • Strategy Development: Develop and implement comprehensive social media advertising strategies aligned with the company's marketing objectives and target audience.
  • Campaign Management: Plan, execute, and optimize paid social media campaigns across various platforms such as Meta, Twitter, TikTok, LinkedIn, and others.
  • Content Creation: Collaborate with the content team to create compelling ad copy, visuals, and multimedia content tailored to specific target audiences and campaign objectives.
  • Ad Performance Analysis: Monitor and analyze the performance of social media ads using relevant metrics and tools. Provide regular reports and insights to optimize campaign performance and ROI.
  • Audience Targeting: Utilize advanced targeting techniques to reach the most relevant audience segments, including retargeting, lookalike audiences, and demographic targeting.
  • Budget Management: Manage advertising budgets effectively, ensuring optimal allocation and maximum return on investment.
  • Compliance: Ensure all social media ads comply with industry regulations and company policies, particularly in the highly regulated financial services sector.
  • Stay Updated: Stay abreast of industry trends, platform updates, and best practices in social media advertising to continuously enhance campaign performance and effectiveness.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Proven experience (5 years) in managing social media advertising campaigns, preferably in the financial services industry.
  • Deep understanding of social media platforms, advertising principles, and best practices.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
  • Creative thinking and problem-solving abilities.
  • Knowledge of financial regulations and compliance considerations in advertising is a plus.

Why join CFI?

· We’re a fast-growing, multinational company

· Competitive salaries and benefits

· Work and learn with industry professions

· Supportive and collaborative environment

Unlimited opportunities for growth and development

Post date: 24 September 2024
Publisher: LinkedIn
Post date: 24 September 2024
Publisher: LinkedIn