Job Purpose:
The Brand Manager will be primarily focused on executing on the Marketing strategy for the oncology brands. The brand manager will be responsible for a wide variety of projects, including, but not limited to HCP and Patient Marketing, Convention Planning, Promotional Speaker Training, Sales Communications and Budget Management.
Key Areas of Responsibility:
- Congress Planning –including creation of all promotional materials, coordination of meeting logistics, communications and post meeting follow up
- Development and execution of the Promotional Speaker Program, including speaker training, materials development, communications and follow up
- Build, drive and manage engagement and interactions with KEEs and stakeholders in the Oncology community.
- Contribute to the development of marketing promotional materials aligned with brand strategy Lead or support internal submissions and reviews (medical/legal/regulatory)
- Participate in all brand planning and budget meetings and assist in development of brand planning deliverables
- Manage brand budget to ensure maximum ROI for investments, and that annual budgets are not exceeded
- Manage, contracts, MSAs, SOWs and POs for all vendors
- Support and build collaborative relationships with the oncology matrix teams (sales, market access, sales operations, medical)
- Oversee effectiveness of programs and initiatives including success tracking criteria and KPIs. Share successes and best practices
- Demonstrate and in-depth understanding of the market and competitive landscape and support the company in the identification of new market opportunities, in line with brand strategy
- Identify actionable brand insights that help shape brand strategy and direction
- Research trends, platforms, and experiences that can drive innovation and performance
- Accountable for ensuring brands meet or exceed annual revenue and unit forecasts
Minimum Criteria and Competencies:
- Minimum 4 to 5 years’ experience in pharma companies
- Minimum of 3 years s experience in Marketing- Preferably Oncology TA (in case of external candidate)
- More than 3 years’ experience as Sr. Medical Rep in AstraZeneca (In case of Internal Candidate)
- Related education; MD, PharmD, Vet, Biomedical Sciences
- Fluent in English
- Ability to network across geographic and cultural boundaries.
- A strategic thinker who can set priorities, he/she should be customer oriented, understand the motives of the industry, creative to find challenges for the business while proactive to solve problems
- Excellent relationship management
- Excellent project management skills
- Influencing / negotiation skills
- Communication, presentation and interpersonal
- Business acumen
- Team working and networking
- Analytical / data facility
- Handling Complexity
- Executes with excellence
- Action-oriented
- Strong Customer focus (analytical power, listening and problem solving)
- Delivery – gets the job done, meets or exceeds expectations and exhibits a sense of urgency on critical time dependant issues. Demonstrates the ability to prioritize brand activities within a large portfolio, and multi-task across portfolio. Persists despite obstacles and opposition