We are seeking a highly skilled and results-driven Senior Marketing Specialist to join our dynamic marketing team. The ideal candidate will play a pivotal role in developing and executing integrated marketing campaigns that drive brand awareness, lead generation, and customer engagement. This role requires a strategic thinker with strong project management skills, hands-on experience in digital marketing, and the ability to collaborate cross-functionally to deliver high-impact results.

Key Responsibilities

• Campaign Development & Execution
• Plan, develop, and execute multi-channel marketing campaigns to support product launches, promotions, and brand initiatives.
• Monitor and report on campaign performance, ROI, and key KPIs, providing actionable insights for optimization.
• Digital Marketing
• Manage digital channels including SEO, SEM, email marketing, social media, and paid advertising.
• Optimize website content and landing pages for improved performance and user experience.
• Content & Communications
• Collaborate with content creators and designers to develop compelling marketing materials such as blog posts, newsletters, brochures, and ad creatives.
• Ensure consistency in messaging and branding across all communication channels.
• Market & Competitor Analysis
• Conduct market research to identify trends, customer needs, and competitor activities.
• Use data and insights to refine marketing strategies and stay ahead of industry trends.
• Collaboration & Stakeholder Management
• Coordinate with sales, product, and creative teams to align marketing initiatives with business objectives.
• Support events, webinars, and partnerships to drive brand visibility and engagement.

Skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4+ years of experience in marketing, with a focus on digital marketing and campaign management.
• Proven ability to manage multiple projects with attention to detail and deadlines.
• Proficiency in marketing tools such as Google Analytics, Google Ads, HubSpot, Mailchimp, or similar platforms.
• Strong communication, writing, and analytical skills.
• Creative mindset with a data-driven approach to decision-making.

Preferred:

• Experience working in a forex brokerage, or fintech company.
• Knowledge of compliance and regulatory requirements in financial marketing.
• Basic graphic design or video editing skills (Adobe Creative Suite, Canva).

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work with a fast-growing forex brokerage and innovative marketing team.
• Professional development opportunities and access to trading resources.
• A dynamic and collaborative work environment.