Content Creator – Dermatology & Wellness Clinics

1. Responsibilities:

Personal Branding

• Showcase each doctor's personality through behind-the-scenes content, interviews, or day-in-the-life posts.
• Develop a unique tone for each account while maintaining professionalism and consistency with the clinic’s overall brand.

 Analytics & Reporting

• Track metrics like follower growth, engagement rate, reach, and website click.
• Prepare monthly reports summarizing performance and insights for each account.
• Adjust strategies based on data to improve results.

Collaboration

• Work closely with doctors to understand their goals, preferred communication style, and areas of expertise.
• Coordinate with photographers/videographers for professional content shoots.
• Collaborate with the clinic’s management or marketing team to align campaigns and updates.

Content Creation Strategy, Planning and Optimization

• Develop Content Themes: Tailor content to each doctor's specialty, personality, and target audience.
• Create Content Calendars: Plan monthly/quarterly schedules that align with promotions, trends, and key dates like health awareness months.
• Set Goals: Define measurable goals (e.g., increased followers, engagement rate, or appointment bookings).
• Content Visual Content: Work with creative team to design engaging graphics, reels, photos, and videos that highlight each doctor’s expertise.
• Educational Content: Post tips, FAQs, case studies, and insights tailored to each doctor's field 
• Testimonial Content: Share Customer success stories with consent, emphasizing authenticity.
• Interactive stories: Use polls, quizzes, Q&A to engage audiences. 
• Repurpose long-form content (e.g., blog posts or webinars) into shorter posts, reels, or carousels
• Test different formats to identify what works best for each audience segment.