Marketing Engineer for sterilization materials, disinfectants and industrial detergents for food, poultry and pharmaceutical factories.

• Technical Content Development: Create engaging and informative marketing materials, including white papers, case studies, technical blog posts, webinars, presentations, and product demos, that clearly articulate the value proposition of our technical offerings to various audiences.
• Product Marketing Support: Collaborate closely with product management and engineering teams to understand product roadmaps, features, and technical specifications. Translate this knowledge into effective marketing messaging and positioning.
• Sales Enablement: Develop technical training materials and tools for the sales team to effectively communicate the technical aspects and benefits of our products to potential customers.
• Marketing Technology Management: Oversee and optimize our marketing technology stack (e.g., CRM, marketing automation platforms, analytics tools) to ensure efficient operations, data accuracy, and insightful reporting.
• Performance Analysis and Reporting: Monitor and analyze marketing campaign performance, identify key metrics, and provide data-driven insights and recommendations for optimization.
• Competitive Analysis: Research and analyze the competitive landscape, identifying key technical differentiators and market trends to inform our marketing strategies.
• Technical Audience Engagement: Engage with technical audiences through relevant online communities, forums, and industry events.
• SEO and Content Optimization: Apply technical SEO best practices to optimize marketing content for search engines and improve organic visibility.
• Collaboration and Communication: Foster strong communication and collaboration between marketing, sales, product, and engineering teams.