- Develop and implement SEO strategies to improve website rankings on search engines.
- Conduct keyword research and competitor analysis to identify opportunities.
- Optimize technical SEO aspects, including site speed, user experience, and URL structure.
- Enhance on-page SEO elements such as meta titles, descriptions, and schema markup.
- Execute off-page SEO strategies, including link-building and digital PR.
- Stay up to date with search engine algorithm updates and adjust strategies accordingly.
- Monitor website performance using tools like Google Analytics, Google Search Console, and SEO platforms (Ahrefs, SEMrush, Moz).
- Collaborate with content, marketing, and development teams to align SEO efforts with business goals.
- Provide recommendations to improve user experience (UX) and conversion rates.
- Generate performance reports and present actionable insights.
Minimum [3] years of experience in SEO or digital marketing.Proficiency in SEO tools such as Ahrens, SEMrush, Mos, Google Search Console, and Google Analytics.Strong understanding of HTML, CSS, and JavaScript and their impact on SEO.Experience in content optimization and data analysis.Analytical mindset with the ability to make data-driven decisions.Excellent communication skills and ability to work within a team.Knowledge of the latest SEO trends and algorithm updates.Preferred Qualifications:Experience in SEO for e-commerce or large websites.Knowledge of PPC and paid search strategies as an added advantage.Familiarity with marketing automation tools.