Job Description

- Development and implementation of marketing and PR strategy for promoting the company's brand and services, competitor and market analysis;

- Formation and implementation of the plan and budget for marketing activities;

- Analysis of the effectiveness of marketing and PR communications, reporting;

- Building and protecting reputation. Reputation risk analysis. Anti-crisis communications;

- Building effective interaction with the media, media monitoring;

- Interaction with contractors: briefing, coordination and control of work, accounting (SMM, copywriting, branding, website, advertising campaign, digital advertising, etc.);

- Team management: designer, copywriter, SMM;

- Content marketing: development and implementation of an external communications plan, interaction with the media;

-Media planning: developing ideas for newsbreaks, writing press releases, expert and news articles for the media and the website;

-Participating in the development of landing pages and websites, preparing and creating photos, videos, text content (teamwork with the sales department, designer and copywriter, IT);

-Organizing participation in specialized exhibitions, external and internal events, events for partners. Participation in the preparation and creation of internal events;

-Managing the company's reputation on the network, working with reviews;

-Setting tasks for SMM specialists. Building a promotion strategy, preparing and creating content, monitoring the plan for the release of posts and creatives.