Job Description

1. Sales Strategy Development & Execution:

· Develop and implement effective sales strategies to achieve revenue targets and business growth in the UAE market, as well as expand into GCC and African markets.

· Identify key sales opportunities and collaborate with the sales team to drive customer acquisition and retention across regional markets.

· Set sales goals, track performance, and ensure the achievement of monthly/quarterly/yearly targets.

· Build and maintain strong relationships with key retailers, distributors, and partners across the GCC and Africa.

2. Marketing Strategy & Campaign Management:

· Develop and execute integrated marketing campaigns to build brand awareness, product visibility, and customer engagement in the UAE, GCC, and African markets.

· Conduct market research to identify consumer trends, competitor activities, and market dynamics in the GCC and Africa.

· Oversee digital marketing efforts, including social media, website management, and online advertising tailored to regional markets.

· Plan and execute promotional activities, trade shows, and events to enhance product presence and sales across the regions.

3. Private & White Labelling Expertise:

· Leverage expertise in white labelling and private labelling to develop customized products for clients, ensuring strong market positioning.

· Build relationships with manufacturing partners to ensure high-quality, cost-effective private and white-label products.

· Collaborate with the R&D and production teams to deliver innovative solutions that meet client specifications.

4. Team Leadership:

· Lead, mentor, and motivate the sales and marketing team to achieve performance targets and foster a high-performance culture.

· Provide ongoing training and development opportunities for the team to enhance skills and drive success.

· Collaborate with other departments such as supply chain, finance, and product development to ensure seamless execution of strategies.

5. Budget & Resource Management:

· Prepare and manage the sales and marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.

· Monitor and control expenses to ensure all marketing and sales initiatives stay within the budget.

6. Sales Reporting & Analysis:

· Analyze sales data, track KPIs, and provide regular performance reports to senior management.

· Continuously assess sales and marketing strategies to identify areas for improvement and implement corrective actions when necessary.

7. Customer Relationship Management (CRM):

· Enhance customer satisfaction by addressing concerns, improving the customer experience, and maintaining strong relationships with key clients.

· Ensure timely follow-ups and resolve customer issues to foster loyalty and repeat business.

Qualifications & Requirements:

· Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred).

· Certified in CIM (Chartered Institute of Marketing) or equivalent professional marketing certification.

· Proven experience (5+ years) in sales and marketing management within the FMCG industry, with a strong track record of success in the GCC and African markets.

· Strong knowledge of the UAE market, consumer behavior, and industry trends, along with an understanding of regional market dynamics in the GCC and Africa.

· Solid understanding of white labelling and private labelling processes and strategies.

· Excellent communication, negotiation, and interpersonal skills.

· Demonstrated ability to lead and manage a diverse team.

· Strong analytical and problem-solving skills.

· Familiarity with digital marketing tools, CRM systems, and data analysis.

· Ability to work under pressure, meet deadlines, and adapt to changing market conditions.

· Proficiency in English (Arabic is a plus)).