Responsibilities:

1. Responsible for the social marketing project of brand communication, promote the formulation and implementation of social marketing strategies for brands and models, and ensure the achievement of business indicators;

2. Responsible for resource integration of talent (KOL/KOC), including not limited to resource mining, screening and cooperation promotion of various social platform forums;

3. Manage the expert (KOL/KOC) resource library and agents, responsible for the construction and maintenance of the resource library and the management of agents, including expert evaluation, draft projects, delivery management, post-investment monitoring, etc.;

4. Responsible for the progress control, quality and cost control of social media projects, analyze media delivery data, continuously optimize strategies, and report on social marketing effects;

5. Analyze brand public opinion, understand the KOL/KOC cooperation of the auto industry and competing brands, and regularly produce relevant reports;

job requirements:

1. Bachelor degree or above, proficient in office software, good at communication, and interested in the automotive industry and social platforms, social platform accounts with a certain number of fans or content are preferred

2. 3-5 years working experience in social marketing, those with KOL/KOC project implementation experience are preferred, and those with work experience in the automotive industry or new energy brands are preferred

3. Familiar with the content and gameplay of major social platforms (tiktok, instagram..), understand various KOL/KOC accounts or operate social accounts by yourself