Key accountabilities:

• Content Strategy: Develop and execute a content strategy that aligns with the Unit goals and objectives.
• Create high-quality, engaging, and SEO-friendly content for our website and various digital channels.
• SEO: Familiar with search engine rankings. Conduct keyword research, on-page and off-page SEO, and updated with SEO best practices.
• Paid Advertising: Manage Google AdWords campaigns and other paid advertising initiatives to maximize ROI.
• Create and optimize ad copy and landing pages.
• Analytics: Monitor website and digital marketing performance using Google Analytics.
• Generate regular reports and make data-driven decisions to improve campaign effectiveness.
• Email Marketing: Plan and execute email marketing campaigns, including newsletters and promotional emails, to engage and retain our audience.
• Social Media: Develop and implement social media content and marketing strategies to increase brand visibility and engagement.
• Team Collaboration: Collaborate with cross-functional teams to ensure content aligns with brand messaging and marketing goals.
• Develop and implement strategies to drive online sales through the company's e-commerce platform.
• Optimize the online shopping experience, focusing on user journey and conversion rate optimization.
• Collaborate with the sales team to integrate online and offline sales efforts.

Education & Experience :

• Bachelor's degree in Marketing, Communications, Business Administration.
• A minimum of 7-10 years’ experience in marketing telecommunication product and services, with focus on digital.
• Certification in Google AdWords or Google Analytics is a plus.