Job Description

Job Description: Social Media Manager

Position Overview:

We are seeking a dynamic and creative Social Media Manager with a strong understanding of business and brand-building strategies to lead our online presence. The ideal candidate will develop and execute social media strategies that drive engagement, increase brand awareness, and contribute to business growth. This role requires a balance of creativity, analytical thinking, and a deep understanding of how to leverage digital platforms to build a strong online brand identity.

Key Responsibilities:

• Social Media Strategy:
• Develop and implement a comprehensive social media strategy aligned with Al-Hathaifa Group’s business goals and brand identity.
• Identify target audiences for each business vertical and craft messaging to effectively engage them.
• Stay up-to-date with social media trends, tools, and best practices to keep the Group’s brands at the forefront of digital innovation.
• Content Creation and Management:
• Plan, create, and schedule engaging content (text, image, video) across all social media platforms for Al-Hathaifa Group and its subsidiaries.
• Ensure consistent branding, tone of voice, and messaging in all content.
• Collaborate with designers, photographers, and other creatives to produce high-quality visuals and campaigns.
• Brand Building:
• Strengthen Al-Hathaifa Group’s online presence by fostering a strong, authentic brand identity across industries.
• Monitor and manage the Group’s online reputation, responding to mentions and feedback promptly.
• Analytics and Reporting:
• Track and analyze performance metrics such as engagement rates, reach, and ROI for all social channels.
• Use data insights to refine strategies and optimize campaigns for better results.
• Prepare regular reports to present performance to stakeholders and highlight successes.
• Community Engagement:
• Actively engage with followers, customers, and industry influencers to foster a loyal online community.
• Address questions, comments, and concerns across social channels professionally and promptly.
• Develop partnerships with relevant influencers and brands to expand the Group’s reach.
• Business Integration:
• Understand Al-Hathaifa Group’s diverse business model, products, and target markets to align social media efforts with overall objectives.
• Collaborate with marketing, sales, and product teams across the Group to ensure campaigns support broader business goals.

Key Qualifications:

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 3+ years in social media management, with a proven track record of successful campaigns and brand-building initiatives.
• Skills:
• Deep understanding of major social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, Twitter).
• Strong knowledge of analytics tools (e.g., Google Analytics, Meta Insights, Hootsuite).
• Excellent content creation and copywriting skills.
• Familiarity with branding principles and business strategies.
• Experience working with paid social media campaigns and advertising tools.
• Attributes:
• Highly creative with an eye for design and detail.
• Strong project management and organizational skills.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Passionate about social media and brand storytelling.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• The chance to make a meaningful impact on Al-Hathaifa Group’s brand and business growth.

If you’re passionate about social media, have a knack for business strategy, and are ready to help build one of Oman’s leading brands, we’d love to hear from you!

To Apply: Please send your resume and portfolio showcasing your past campaigns to Type: Full-time

Application Question(s):

• How many years of experience do you have in social media management?
• Which of the social media platforms do you have extensive experience with?
• Are you proficient in using social media analytics tools?
• What's your current location OR are you willing to relocate?

Application Deadline: 31/12/2024
Expected Start Date: 01/01/2025