About Us: 

SEDCO is a global leader in providing digital branch transformation solutions. Our mission is to empower businesses with innovative solutions to transform their branches, while offering their customers the exceptional experience that they deserve. We provide comprehensive customer experience solutions all across the globe and we operate in GCC, Saudi, Levant, and other locations in Africa and Europe.

Your Role: 

This role requires a creative and analytical mindset, along with a strong understanding of digital marketing strategies and tools. The Digital Marketing Executive will work closely with the marketing team to drive brand awareness, generate leads, and achieve overall business objectives. 

You will: 

• Develop and implement digital marketing strategies to drive online traffic, engagement, and conversions.
• Manage and optimize paid advertising campaigns (PPC) across platforms such as Google Ads, Facebook Ads, and other channels.
• Conduct keyword research and optimize website content for search engine optimization (SEO) to improve organic search rankings and website visibility.
• Plan, create, and curate content for social media platforms (Facebook, Instagram, LinkedIn, Twitter and YouTube) to increase brand visibility, engagement and leads generating.
• Monitor, analyze, and report on the performance of digital marketing campaigns using relevant analytics tools.
• Monitor and analyze the competitors’ digital campaigns and activities.
• Collaborate with the content writer to create and distribute valuable and relevant content through various digital channels.
• Utilize email marketing platforms to create and send creative targeted email campaigns to the subscriber list.
• Monitor and manage the company's online reputation and respond to customer feedback and reviews.
• Stay updated with the latest trends and developments in the digital marketing industry and implement best practices.
• Collaborate with the Marketing Team and other cross-functional teams to ensure alignment of digital marketing initiatives with overall business goals. 

What You Bring: 

• Bachelor's degree in Marketing, Digital Marketing.
• Proven experience (3-5 years) in digital marketing, with a track record of successful campaign management and performance improvement.
• An experience in B2B technology companies and marketing mobile applications is preferred.
• Strong understanding of digital marketing concepts, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in using digital marketing tools such as Google Ads, Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, email marketing platforms, etc.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decision.
• Creative thinking and ability to contribute innovative ideas to marketing campaigns.
• Ability to work independently and as part of a team, managing multiple projects and priorities simultaneously.
• Excellent communication and writing skills in English, French Language is a bonus.