About the Role
We are looking for a highly motivated and passionate candidate to Assisting in developing and implementing marketing plans for the Business Marketing segment, that aim at customer retention, acquisition, and value extraction for corporate products in the assigned segment (Postpaid, Prepaid, Broadband, and others), through conducting market and competitor intelligence activities, researching international telecommunication companies new products and services providing support and assistance in developing new products and services and designing concept papers and marketing communications material to translate ideas to concerned parties.
Main Responsibilities, will include but will not be limited to
- Performing market and competitor intelligence activities as well as forecasting analysis in collaboration with Pricing and Business Intelligence function, collecting data about market segments preferences, demands and penetration strategies…etc., in addition to researching and analyzing competitors’ products, services and offers to understand Zain’s position related to the business marketing segment.
- Researching and acquiring insights about new products, services and offers developed by international counterparts in the telecommunication sector and suggesting similar initiatives that can boost revenues
- Soliciting customer feedback and requirements in business marketing segment from customer care, simulation and sales departments, as well as other external sources, and subsequently utilizing customer’s feedback in improving products and service levels and ensure customer satisfaction.
- Suggesting and presenting new ideas for products, services, and initiatives that will decrease churn, maintain customer retention, increase customer acquisition and increase revenues.
- Assisting in developing concepts for new products, services and offers’ initiatives, which include a description of its characteristics and requirements, and subsequently communicating them to concerned parties.
- Participate in preparing financial business models for new products which include the analysis of financial aspects such as breakeven points, expected revenue, marketing costs and others, in collaboration with the Pricing & Business Intelligence function.
What We Need From You
To be shortlisted for this position, you will need to comply with all of the below requirements:
- Holds a bachelor’s degree in Marketing or any related field
- Minimum: 6 years of relevant experience.