Digital Marketing Officer

Job Title: Digital Marketing Officer


We are looking for you if you have creativity, analytical thinking, and a passion for staying ahead in the digital realm.


Responsibilities


Advertising Campaign Management:


  • Create and manage advertising campaigns across various platforms (Snapchat, TikTok, Meta, and Google Ads).
  • Monitor campaign performance and adjust settings to achieve advertising goals.
  • Efficiently allocate budgets among different campaigns.


Audience Targeting:


  • Precisely define the target audience based on demographic categories and behaviors on each platform.
  • Utilize available targeting tools such as interests, geographic locations, and behavioral data to enhance performance.


Performance Analysis and Statistics:


  • Track results and analyze performance data (CTR, CPC, CPA, etc.) to provide regular reports.
  • Offer recommendations based on analysis to improve future campaigns.
  • Measure return on investment (ROI) and ensure marketing objectives are met.


Ad Testing and Optimization:


  • Experiment with different ad designs (images, videos) to determine what resonates best with the audience.
  • Conduct A/B tests to select the most effective ad copy and visuals.
  • Continuously modify ads based on the performance of each test to ensure ongoing improvement.


Budget and Ad Management:


  • Monitor advertising budgets across different platforms.
  • Adjust spending based on campaign performance and specific objectives.
  • Manage click costs (CPC) and view costs (CPM) to achieve optimal results at minimal expense.



Qualifications:


  • Educated to degree level in marketing or similar.
  • 2 - 3 years of work experience in digital marketing.
  • Excellent organizational, interpersonal, and communication skills.
  • Ability to work on multiple projects at the same time.
  • Ability to work independently and remotely.


تاريخ النشر: اليوم
الناشر: LinkedIn
تاريخ النشر: اليوم
الناشر: LinkedIn