Job Description

• SEO Strategy Development: Create and implement effective SEO strategies to increase organic traffic and generate qualified leads for our real estate listings.
• Keyword Research: Conduct comprehensive keyword research to identify high-value search terms relevant to our target audience.
• On-Page Optimization: Optimize website content, meta tags, and images for SEO to enhance visibility and user experience.
• Content Creation: Collaborate with the content team to develop SEO-friendly articles, blog posts, and landing pages that engage potential buyers and sellers.
• Link Building: Develop and execute link-building strategies to improve domain authority and search rankings.
• Analytics and Reporting: Monitor and analyze website performance using tools like Google Analytics and Google Search Console; provide regular reports on key metrics and insights.
• Local SEO: Optimize our online presence for local search to attract leads from specific geographical areas.
• Stay Updated: Keep abreast of the latest SEO trends, algorithm updates, and best practices to ensure our strategies remain competitive.

Desired Candidate Profile

• Education: Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Experience: 2+ years of experience in SEO and lead generation, preferably in the real estate sector.
• Skills:
• Strong understanding of SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Proficiency in web analytics tools (e.g., Google Analytics, Google Search Console).
• Knowledge of HTML, CSS, and basic web development concepts is a plus.
• Excellent writing and communication skills.
• Attributes: Detail-oriented, analytical thinker, and proactive problem solver.