Job Description

• CRM Management: Oversee the day-to-day management and optimization of the CRM system, ensuring data integrity and accuracy.
• Customer Engagement: Develop and execute targeted communication strategies to engage with students, parents, and prospective clients, enhancing their experience with our institution.
• Data Analysis: Analyse CRM data to identify trends, track campaign performance, and generate insights that inform marketing and recruitment strategies.
• Lead Management: Monitor and manage the lead funnel, ensuring timely follow-up on inquiries and applications, and optimizing the conversion process.
• Reporting: Generate regular reports on CRM performance, customer engagement, and campaign effectiveness to support strategic decision-making.
• Collaboration: Work closely with different teams to align CRM strategies with broader organizational goals.
• System Training: Provide training and support to staff on CRM best practices, ensuring all users are proficient and maximizing the system’s potential.
• Continuous Improvement: Identify opportunities for process improvements within the CRM system and recommend enhancements to better meet the needs of the organization.