Job Description

Key Responsibilities:

• Digital Marketing: Manage all social media platforms and Google campaigns.
• Lead Generation & Analytics: Focus on lead generation for the international student recruitment market, including reporting and analysis.
• SEO: Global and local SEO (Google Maps).
• Website Management: Oversee website content and functionality.
• PPC Management: Handle in-country PPC requests.
• Creative Direction: Direct creative content and campaigns.
• CRM Management: Oversee customer relationship management systems.
• Email Marketing: Develop and execute email campaigns.
• Content Creation: Create global content for stories, reels, posts, and emails.
• Marketing Collateral: Design printable and online materials.
• Social media: Schedule posts, manage queries, analyze and report on performance.
• Google Business Profile: Manage and optimize.
• Traditional Marketing: Create flyers and banners.

Job Descriptions:

• Integrated Marketing Plan: Support sales and client relations to meet goals.
• Strategy Development: Plan and design quarterly/half-yearly marketing strategies.
• Consumer Trends: Monitor trends and forecast results.
• Comprehensive Marketing Activities: Manage website, social media, events, signage, sponsorships, and promotional activities.
• Communications Plan: Execute email direct marketing, digital communications, and campaign calendars.
• Campaign Management: Create and deliver ongoing campaigns and communications.
• Social Media Content Plan: Develop relevant and engaging material.
• Brand Custodian: Ensure brand consistency across channels and markets.
• Copywriting: Write for marketing materials, digital communications, social media, and press advertising.
• Campaign Monitoring: Report on and adjust campaigns as needed.
• Media Inquiries: Handle incoming media inquiries and interview requests.
• Electronic Communications: Maintain and distribute email marketing, social media posts, and digital communications.
• Brand Partnerships: Execute activities to build brand equity and PR exposure and engage with students' associations and clubs.
• External Liaison: Work with agencies for content production and copywriting.
• Social Media Management: Oversee posting and analysis on LinkedIn, Facebook, WeChat, and Instagram.
• Event Coordination: Organize marketing events, seminars, and internal events.
• Visual Brand Assets: Produce visual assets and branded material in line with style guides.
• Trade Shows & Festivals: Organize stalls and arrangements for events.
• Social Media Strategy: Execute and develop content, attend events, produce live content.
• User Interaction: Monitor and respond to social media messages and comments.
• Analytics & Reporting: Review analytics and create key metric reports.
• Influencer Marketing: Assist in the development and management of strategies.

Requirements:

• Lead Generation Experience: Proven experience in lead generation for the international student recruitment market.
• Local Knowledge: Understanding of the local Middle Eastern international student’s market.
• Language Skills: Proficiency in Arabic is preferred.

Application:
Email with the subject

“Global Marketing Executive Application”.

نوع الوظيفة: دوام كامل, عقد
مدة العقد: 12 شهر

الراتب المدفوع: ﷼٦٬٠٠٠٫٠٠ لكل شهر